SONIC Drive-In | The Overview
As the on-lot agency for SONIC Drive-In, we create any asset that may be needed at a SONIC restaurant. This includes producing pieces for the nationwide monthly promotions as well as for regional franchisees.
Radio
WALL POSTERS
POPS Screens
At every SONIC stall is a digital screen, called a POPS Screen, that rotates through limited time offers and featured products. When we’re pushing an “evergreen” product—something that’s always on the menu—we often have leeway to write more interesting headlines. Below are a few of my favorites.
FIELD
Field work consists of any assets requested specifically for an individual SONIC location by the franchisee. Requests vary widely, from Fiesta medals for the San Antonio drive-in to simple bag stuffers.